One of the biggest challenges for service-based businesses is breaking free from the trap of trading time for money. You’re an expert, you deliver results, and your clients trust you—but your growth is limited by how many hours you can personally work. The solution? Productisation.
Are you running a business, or just working a job you created for yourself? Many entrepreneurs stay stuck because they think like employees, not CEOs. Instead of leading, they spend their days doing the work, handling admin, and putting out fires.
Many business owners think scaling means growing bigger—more clients, more staff, more revenue. But growth without strategy can crush your profitability.
Many business owners undercharge because they’re afraid of losing clients. But here’s the truth: Pricing isn’t just about money—it’s about perception.