10 Brutal Reasons You’re Not Making 7-Figure Profits (Yet)
10 Brutal Reasons You’re Not Making 7-Figure Profits (Yet)
By Genene Wilson | Prosperity Queen
Let’s get real for a moment. You say you want seven figures. You dream of bigger profits, a scaled business, financial freedom, more holidays, less hustle. But your reality? You’re stuck in a cycle of hard work, high hopes, and hollow returns.
If you’re serious about building a business that spits out profit and gives you your life back, it’s time to cut the fluff and face the facts. Here are 10 reasons you’re not hitting seven figures—and what to do about it.
1. You’re not solving big enough problems.
If your offer is built for “everyone,” it’s built for no one. Big profit comes from solving high-stakes, high-value problems for a clear niche. Most 7-figure businesses that plateau do so because they’re still stuck trying to serve too many people, too many needs—and it eats their margins alive.
2. You’re stuck being the technician, not the visionary.
If your identity is still wrapped up in doing the work, you’ve already hit your growth ceiling. You can’t scale if you’re playing the hero. You’ve got to shift your love affair from delivering to leading. Think strategy, systems, and scale—not sweat and grind.
3. You don’t know your numbers—so you’re guessing.
If you can’t tell me your profit margin, your client acquisition cost, your burn rate, or your breakeven point… you’re flying blind. Real business owners build a financial model, know their metrics, and track them like their life depends on it—because it does.
4. You keep ‘reinvesting’… which is just code for money mismanagement.
Look, reinvesting is great—if it’s deliberate and strategic. But if you’re constantly pouring profits back in without measuring ROI, you’re not reinvesting, you’re bleeding. A profitable business fuels growth without sacrificing financial stability.
5. You are your business—and that’s the problem.
If every decision, every client issue, every fire needs your input—you don’t own a business, you own a glorified job. The goal isn’t to be essential. It’s to build systems, train people, and create freedom. Until then, you’re the bottleneck.
6. You have no structured time, just firefighting.
No CEO builds empires running from crisis to crisis. If your calendar is chaos and your to-do list never ends, you’ve built a reactive business. High-performance businesses run on routines, rhythms, and ruthless prioritisation.
7. You hire on vibes, not values or frameworks.
Hiring on gut feel alone is like gambling in business. You hope it’ll work out, but you’ve set no expectations, no KPIs, no onboarding process. People don’t hit the ground running because you haven’t built the track.
8. You’re not building with the end in mind.
One day you’ll want to sell—or exit—or at least step back. But you can’t sell chaos. Build now for the business you want in 10 years, not the one you’re tolerating today. A business with systems, IP, and recurring profit is sellable. A business that depends on you? Not so much.
9. You’re addicted to shiny objects.
New funnel. New idea. New offer. New tool. Sound familiar? Focus isn’t sexy, but it is profitable. Every distraction splits your bandwidth. Every pivot dilutes your momentum. The money’s in the boring—but scalable—stuff done well, over and over again.
10. You play small because it feels safe.
You tell yourself you want growth, but deep down you’re afraid that more money = more mess. So you cling to comfort, hide behind ‘lifestyle business’ language, and sabotage your own expansion. Truth? Playing small won’t protect you. It’ll just exhaust you.
So—how many of these are you guilty of?
If this hit a nerve, good. That’s your wake-up call. And the best time to change the game? Right now.
Let’s fix it—together.
Book a free Profit Strategy Session with me and let’s uncover exactly what’s holding you back from hitting those 7-figure numbers—and how to break through, without burning out or playing small.
Spots are limited and I don’t do fluff. This is for business owners ready to scale with strategy, systems and sustainable profit.
[Click here to book your session now]
Because your business should work for you—not the other way around.